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Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business

There are millions of businesses trying to catch the attention of millions of customers, and search engine marketing (SEM) is one of the most effective methods to promote your products and services. Search engine marketing is the art and practice of marketing a business with the use of paid advertisements showing on search engine results pages (SERP), wherein advertisers bid on keywords users of services like Google might enter when looking for a particular product or service, thus giving the advertiser the opportunity for their ads to appear alongside results for those searches. Search engine marketing enables advertisers to display their ads in front of motivated customers using text-based ads or product-based ads.

Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. When it comes to promotion extensions, there is an added line of promotional details to your ad that may include the offer or discount (a percentage discount, monetary discount, or a price qualifier), and advertisers can choose to display promo codes, dates, or order amount qualifiers. The setup process is relatively easy, allowing advertisers to set the start and stop dates, tagging options, and device choices. How will you recognize an Adwords promotion extension? There are two different variations that can be used, one is labelled as “deal” and the other us using a shopping tag icon. what can you get from promotion extensions? The first is that your advertisement is larger, taking up more retail space and more prominent found on top of SERP. Secondly, Adwords promotion extensions provide advertisers the chance to display additional key info to potential customers before they are sent to specific landing page. There will be an increased conversion rate leading to a more successful marketing campaign.

Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions, and using promotion extensions. In creating a promotion extension through Google Adwords, you just have to choose the occasion, promotion types, write the description or item, landing page or final URL, promotion details, promotion dates, URL options, and advanced options. We can help you with your search engine marketing strategies as well as the most effective entries for promotion extensions to effectively achieve your business goals. Indeed, digital marketing solutions have gone a long way, and choosing the right combination of digital marketing strategies will surely put you on top.

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