It is important to maximize your return of investment on your trade show booth after all the time, effort and money you spent putting it up. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. You need to have a novel and inspired marketing strategy that will make your display area distinct from the others and draw in the crowds.
A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Pop in a trade hall and keep an eye on what the others are doing with their exhibits. Take note of the booths that bring in a steady crowd and talk with the staff about their modus to entice prospects.
So how can you attract booth traffic to where you are?
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Your display area should make use of eye-catching graphics and a huge signage to stand out in the exhibition hall. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. Hanging signs that have unique forms can likewise solicit people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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Hold a contest or raffle that is simple, fast, compelling, and with an element of fun. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. You can use the list of attendees for selling your product or service after the event.
To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. What about getting a professional shoe shine service that will allow your staff to talk about your company with prospective clients while their footwear is being cleaned? You can also host a wireless charging station and collect lead information from users as they wait for their mobile phones to be charged.
People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. It is also one way to increase your social media presence by tagging the visitor on the picture and posting it on social media channels to be viewed by all of the attendee’s friends.