Why Use Geofencing Marketing
Geofencing marketing is getting popular today. If consumers are near your retail store or if you want to give discounts to people especially those who have just come from your competitor’s store, then you can send them personalized messages to attract them to go to your nearby store. If you add location data in your ad data, then you can greatly increase your conversion. You can even target minute locations like building and streets using RFIS and GPS. If you want to display your message to people within a definite radius, then you can do so.
Geofencing enables you to set up virtual boundaries that will make people who enter or leave that target location take action. When the targeted message is delivered as soon as a potential customer crosses the fenced location, then that is where the marketing part comes in. The technologies used by geofencing are RFID, GPS, Bluetooth, etc. These enable the identification of the location. With messaging apps, you will be able to distribute messages to your targeted audiences. Many businesses can benefit in many ways by leveraging this technology. Here are some of the benefits of geofencing for businesses that will use this type of marketing.
It will be possible to target consumers in the vicinity of your store if you personalize your marketing messages based on location. More and more people can be targeted to be led to your outlets. Targeting and personalization of marketing messages are improved.
If your app provides consumers with relevant offers at the right time, then consumers are more likely to engage with your brand on mobile. Your brand loyalty can increase if there is better engagement with your consumers.
With geofencing, you can send offers to people who are in the vicinity of your store. You can then easily analyze the response and effectiveness of your campaign. It will also be easier to optimize your marketing efforts for better ROI.
There is improved efficiency of location-based marketing since it is highly personal and targeted. The the impact that your communication creates on the buyers is improved if you deliver specific offers to people based on their location.
If you implement location-based marketing, you will be able to get data that you can use to generate insights like which stores are performing well, this location should expand, and which target segment is more approachable, and a lot more.
There are four mobile technologies where geofencing relies on to identify location and implement algorithms based on boundaries. Coparing these technologies can help you choose the right option for you.
One such technology is WIFI technology which is a standard feature in all smartphones and has a good potential reach.
RFID has a high level of precision in tracking. The consumers don’t have to do anything with this technology. For communication, this is battery friendly.
GPS technology is very precise and is cost-effective.
Using Bluetooth and location, locations can be identified of all devices within the signal radius.