Health & Fitness

Understanding Networks

How to Use Instagram Marketing?

Instagram or IG as what others call has 52x greater engagement in comparison to Facebook and is 127x more than Twitter. What this basically mean is that, there’s a huge opportunity for businesses in marketing and promoting wide range of services and products using this platform. Your IG page is a way that can help you make nice first impressions among potential prospects. The best way that you can do to make a lasting impression is simply by taking awesome videos and photos.

If you want to know how you can get this done, then the tips below will be a big help.

Tip number 1. Lighting – no matter how much editing or filtering tool you have, if you have a poorly lit photo, you can’t do anything to save it. It is ideal if you are going to make use of natural light whenever possible. Obviously, this is except in cases where you have access to the best lighting setup. Now in the event that you insist to take photos from the outside, then it will be preferable to do it in the afternoon and early morning.

Tip number 2. Use your eyes – it will be wise if you’re going to take few moments to check your surrounding prior to taking out your phone and snap photos. It is best that you use your eyes in structuring the photo in your head. You shouldn’t just be bringing out your smart phone and take snaps.

It is best that you look at the background of the photo, is someone going to obstruct the subject, is there something happening nearby that may require you to take photos in a different location and so forth. Preferably, spend time looking at your subject, lighting, surroundings and everything else happening before taking the photos.

Tip number 3. Use technology properly – there are enormous options for editing tools and filters when you use Instagram. In fact, you can even improve your camera a notch by making use of the third party apps. There is nothing improper when using tools and apps to take wonderful photos. Besides, many smart phone manufacturers these days have integrated their camera with photo adjusting features.

Tip number 4. Move around the subject – believe it or not, the lens of your phone’s camera is soaking up light in different ways compared to conventional cameras. By the time you use your phone to look at the subject while moving in full circle, you would see the way how light sources shift in direction. Then eventually, you are going to observe awesome opportunities that haven’t been available before when taking photos using your smart phone device.

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